As Executive Director, I want to share some very exciting news with you. Benton Hospice Service has changed our name and logo! Our new name is Lumina Hospice & Palliative Care.
You may be wondering why we changed our name. Over the years, many in the community told us they were confused about Benton Hospice Service. We addressed their confusion by hiring a research partner and conducting a poll of about 600 local residents. Survey results showed that 46% of respondents from Benton and Linn counties thought we were Benton “County” Hospice. However, the semantics of the name wasn’t the most troubling issue. As Benton Hospice Service, there was a perception that only residents of Benton County could rely upon the knowledge and service we provide. In fact, we serve not only Benton and Linn Counties, but also Polk, Lincoln, Marion and Lane counties.
It was clear that misperception needed attention. So while it meant that our name — which was near and dear to us — had to change, we also felt it was the perfect opportunity to shine a brighter light upon our legacy and clarity about our comprehensive approach to hospice and palliative care for every member of the community. To deliver care illuminated.
We continue our commitment to providing the highest quality, responsive care in the Mid-Willamette Valley. Our leadership, our staff, and our board remain firmly rooted. In fact, most everything you know about us will remain exactly as it has always been. Hospice remains (and always will remain) at the center of everything we do. We will always be committed to providing end-of-life care that emphasizes control of pain and other symptoms –– offering emotional, spiritual, and psychological support –– so that patients may spend their remaining days in dignity and comfort.
I invite you to call 541.757.9616 if you have any questions. We thank the communities that we serve for their ongoing support. We look forward to continuing to serve our friends and neighbors in the Mid-Willamette Valley for the next 40 years.